Reference

MarkAction accompanies a new reference book in marketing, MKTG - Le marketing en action, from Gilbert Rock, Marie-Josée Ledoux and Sylvie Trudel.

The simulation transforms the educational objectives of the book in decisions that aim at developing skills and abilities in marketing.

This book is distributed in Canada and Europe through our partners :

Reference :

Gilbert Rock, Marie-Josée Ledoux and Sylvie Trudel. MKTG - Le marketing en action. ERPI, 2009 : 483 pages.

ERPI (Canada)

Click on that link : MKTG - Le marketing en action

Pearson (Europe)

Click on that link : MKTG - Le marketing en action